Step 4: Create Buzz Above the fold. If a tree falls in the forest and no one hears it…blah, blah…you know the rest. By now, you’ve written your story for advocates and funders, but there’s a good chance those stories won’t capture anyone’s attention in the media. What’s your hook? What’s going to make anyone care about what you’re doing? If you’re holding an event, be sure to get the informatio…