Outdoor Nation Teams Up with Blue Cross Blue Shield of North Carolina and NC Recreation and Park Association to Get North Carolina Outside and Active

Grants to encourage healthy lifestyles through outdoor recreation

Washington, DC (July 22, 2013) - Today Outdoor Nation, a national initiative that reconnects millennials to the outdoors, Blue Cross Blue Shield of North Carolina and NC Recreation and Park Association announced the 2013 GO NC! Health Challenge Grants. The challenge grants will support innovative, millennial-led projects and initiatives that increase physical activity and promote healthy lifestyles in North Carolina.

“Outdoor Nation believes in empowering millennial leaders to create change,” said Chris Fanning, executive director of the Outdoor Foundation, the organization that started the Outdoor Nation movement. “Thanks to support from Blue Cross Blue Shield of North Carolina and the NC Recreation and Park Association, we are investing in youth-led projects that will increase outdoor participation and ultimately create healthier, more active communities.”

Grants of up to $7,500 will be awarded to the top project idea from the eastern, central and western parts of North Carolina. Winning projects will promote North Carolina’s greenway systems, increase access to public bicycles and/or promote outdoor physical activity. Projects must be based in North Carolina and use outdoor recreation as a way to address health concerns. To apply, click here and submit your proposal by August 30, 2013. After a rigorous review and selection process, the awardees will be announced on September 18, 2013.

The challenge grants will continue the momentum from Outdoor Nation’s Signature Summit on the Outdoors held in Chapel Hill, North Carolina on June 29 and 30. Nearly 200 young people gathered at the University of North Carolina at Chapel Hill and camped overnight at the 47,000-acre Jordan Lake State Recreation Area to brainstorm, collaborate and develop projects that get more people outdoors.

Outdoor Nation is committed to increasing and expanding youth participation in outdoor recreation thorough entertainment, education, engagement and action in order to cultivate a healthier, more active generation. During the past year, Outdoor Nation has awarded more than $250,000 to youth for projects that reconnect young people with nature. For more information about Outdoor Nation grants, visit outdoornation.org/grants.

About Outdoor Nation and The Outdoor Foundation
Outdoor Nation was launched in 2010 by a partnership of The Outdoor Foundation, Recreational Boating and Fishing Foundation, The REI Foundation, National Park Service and The North Face. Its mission is to increase youth participation in outdoor activities, especially among urban communities, promote healthy lives and develop a new generation of environmental activists. For more information visit outdoorfoundation.org or outdornation.org.

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