The Outdoor Foundation Congratulates Sally Jewell on her Nomination to Secretary of the Interior

Washington, DC (February 6, 2013) - Today President Obama nominated REI CEO Sally Jewell as the next US Secretary of the Interior.

“Sally Jewell has been an extraordinary leader and champion of our nation’s natural and cultural resources and has been tireless in her efforts to connect youth and the outdoors. Under Jewell’s leadership, REI Foundation has been a strong supporter of The Outdoor Foundation and a founding partner of its signature program Outdoor Nation – a movement spearheaded by Millennials to activate a new generation of outdoor enthusiasts. With Sally Jewell at the helm, REI has been recognized for its unsurpassed leadership in the outdoor industry, especially its support of initiatives that empower and engage youth and young adults in the outdoors. On behalf of The Outdoor Foundation and our Outdoor Nation community, we are thrilled to have Sally step into this influential position and look forward to working with her to inspire a new generation of outdoor champions,” said Chris Fanning, executive director of The Outdoor Foundation.

About the Outdoor Foundation
The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action oriented outreach, and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: and

Additional Background
Over the last several decades, American youth have become increasingly alienated from the natural world, contributing to the national crisis in children’s health as well as the considerable decline in environmental literacy. In 2005, Richard Louv published his seminal work, Last Child in the Woods, which highlighted the separation of young people from nature and engaged many stakeholders in a meaningful discussion about ways to address this nature deficit disorder. But these conversations largely overlooked the most important stakeholder group essential to success: young people. To address this major oversight and capitalize on the extraordinary opportunity, The Outdoor Foundation launched Outdoor Nation to empower Millennials to champion the outdoors on campuses and in communities.

In June 2010, Outdoor Nation, with support from REI Foundation, convened the largest and most diverse National Summit on the Outdoors in New York’s Central Park, bringing together 500 young leaders from across the country to set a national agenda, outline top priorities and commit to youth-led actions. In 2011, a movement was on the move. Building on the momentum, Outdoor Nation hosted five Regional Summits — bringing together more than one thousand young people to identify top outdoors issues, brainstorm impactful solutions and ultimately commit to championing change on campuses and in communities. Over the years, Outdoor Nation has invested more than two million dollars into youth-led projects that reconnect a new generation with the outdoors.

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